P5 - Proposal: Poster

Proposal: Poster

·         Name of Film: Jack

·        Tagline: Are you sure you want to wake him up?

·         Production name: Skasa Productions

·         Medium: Print advert – A1

·         Format: Print

·         Target Audience:

-          Aged 12 – 18 

-          British/ live locally

-          Any religion/ ethnicity/nationality

-           In school/college and potentially university

-          Subject interests: all types including maths, science, English, geog, sociology, history etc.

-          Variety of skills e.g. social skills and organisation skills.

-          Occupations: unemployed, employed (part time job/full time/apprenticeship/internship)

-          Aim to go to university or to go straight into a job

Aspirer - become more satisfied with their image

Succeeder – work hard in their time in education however like to enjoy themselves with the break that they deserve, aspire to achieve a top job in their career goals and therefore want to succeed.

Explorer – Like trying new things and gaining new experiences. Enjoy going out of their comfort zone.

·         Content of the advert:

-          “Jack” will be in bold capitals and a large red font towards the lower centre part of the poster to make it stand out. This will be eye catching and one of the first things you see.

-          Colour themes: Black, brown, red for the blood

-          In one of the corners, there will be our production company name in a smaller and thinner grey/black font

-          The jack in the box (main image) will be the main focus of the poster as it will be in the middle however will be viewed from a birds eye view shot looking down

-          The jack in the box will be tilting to the left to make it seem like he is springing out the box, which will be seen behind the evil clown

-          Just behind the image of the jack in the box, there will be a faded image of the ghost/ghoul mainly in black and grey

-          The lighting will focus on the evil clown as it will highlight him and less on the background image of the box and the ghoul to give the effect that the more closer you look at the poster, the more you see

-          In the background, there ghoul/ghost will be there in black

-          There will be an olga effect to make the poster look more grim and dirty and will be more darker towards the edge of the poster

·         Publishing of the advert:

-          On social media; our main target audience is more likely to be on forms of social media as well as websites. (twitter, facebook, Instagram) etc

-          On streets near colleges/schools/universities; to attract a wider range of audiences

-          Above the line advertising methods – promotions, newspapers, magazines, film posters etc.

·         What is your unique selling point?:

-          All the characters in our film will be around our target audience’s age. There are no adults over 21. The people who are older than the actors will freshly remember what it was like to be 17/18/19 therefore it may appeal to them more. Likewise, the actors used and local people so it will appeal to the people who watch our film. Bugsy Malone was a film that consisted entirely of children actors despite playing characters twice their age.

-       Our film’s main focus of villainy is a jack-in-the-box. Through research we have found that although there are films that are named ‘Jack’, it does not focus on the horror genre or include a jack-in-the-box. Similarly, those that do include a jack-in-the-box, do not have it as a focal point of their story like we do.

·         Competition:

-          Our competition is more likely to be Blumhouse Productions. They mainly focus on creating psychological horror films such as The Visit, Sinister 2 etc. and have a vital part in creating the villain to be as scary as possible. To generate that sort of fear within a target audience is a difficult thing which is why they are our competition.

-          However, film wise, our competition is more likely to be films such as Sinister 2 and Drag Me to Hell as they all incorporate an object (a ring, camera) as part of associating the ghost. They are similar in their narrative in that the victim is unaware that they are being haunted and when they do realise they try to get rid of the object which continuously come back to them.